Questionnaire Analysis

• The majority of people who like horror films we found were male and 18. We shall consider this when we determine our target audience as we want to hit the right market and not get lost trying to attract an audience who wont like the product.
• We found that the majority of people who took our questionnaire answered the question ‘What do you like to see most in a horror trailer?’ answered with ‘something to get you thinking’. We will also consider this when considering our target and what we want to achieve from our trailer. For example nobody answered with ‘quick snippets from the movie itself’ so we will consider this and try to attract our target audience more firmly with something that would make them think and not spell out the movie like a Hollywood comedy would do for example. Not many vouched for the answer ‘people being murdered’ so maybe when we are making our trailer we might want to consider not showing anything that is too gory as we would loose an audience before the film was even released.
• From our results we found that out of 20 people a majority 16 people that enjoyed horror movies enjoyed them for the story line. We also found that 19 out of 20 who took the questionnaire wanted ‘a complicated story that makes you think’ from a horror film rather than other answers such as ‘a complicated story with lots of gore’. This will massively determine how we go about making all 3 of our media products (teaser trailer, poster and movie magazine cover) as we will consider approaching it to look and tell a good story that is a horror and maybe stray around making it actor based to attract an already made audience of fans of the actors. We would have to do this by thinking of a solid story with originality that would attract an audience as they thought it was possibly clever or not done before. We might also want to stray away from a gory movie such as Hostel or Saw because the market might not be as big and we would want to attract as many people as possible, not just a specific sub-genre based audience.
• Also looking at the results we found that it was stingers, loud noises and suspense that scared people in a movie trailer. This is something we will have to massively consider when conducting our trailer as we will want to attract our audience for the right reasons. We will have to try and find ways to create suspense and also use stingers appropriately. The people we asked didn’t consider the answers of ‘the characters’ or ‘the unknown’ that would frighten them in a trailer. This would mean that when conducting our trailer we will make sure we don’t focus on characters as people might shy away from actually wanting to go and watch it. We might also not want to shy away from what the film is about (the unknown) and make sure we hit the audience by showing them what the film will defiantly be about but not necessarily give too much away so they will be inclined to go and watch.
• When considering our movie poster, we found that the majority (17 out of 20) people would want to see a simplistic poster. The reason for this is probably because it is more memorable and catches the audience’s eye and sticks. Possibly the reason people didn’t vouch for going for the answer ‘crowded and busy’ is because with too much too see and look at. It would mean you miss vital pieces of information about the movie which completely strays away from what we are trying to do by advertising the film campaign.
• When thinking about what magazine we asked people the questions ‘If you read magazines then what type?’ and ‘what is it about the front of a magazine that makes you want to buy it. Because we had such a wide range of participants that took the questionnaire, it didn’t come as a surprise to us that the choice in magazine was varied. However, we found that 6 were still attracted to movie magazines. We found that the majority of people were attracted to the image when buying a film magazine and not necessarily the colours and text. This would mean that when conducting our magazine cover we will have to make our image sustainable and memorable to attract the biggest audience.