Poster Planning

The poster will at first sight look like an ordinary family calender , this immediately attracts our target audience as they are familiar with things like this in day to day life. The calender is full of task until the '19th' circled in what would appear blood and there are no more task after that. This automatically suggest a lot about narrative of the film and leaves the audiences asking questions like , what happened on the 19th ? . we hope this curiosity would encourage people to come and watch the film to answer there questions. The poster is simple at a first glance , colours of red and 'blood effect' make it clear this Movie is a horror. The date , 19.11.11 is the the USP of the marketing campaign and is what will link all three of the media products.